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P&G Settles Mouthwash Suit

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By: TOM BRANNA

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Procter & Gamble Co. has settled a lawsuit with Vi-Jon Industries, claiming it copied its package design for mouthwash and for false advertising. Under the agreement, Vi-Jon will pay an undisclosed sum, withdraw its product from the market and cease using bottle designs that resemble those of P&G products. It also agreed not make comparison claims with Procter’s Crest Pro-Health mouth rinse unless it can back the claims up with test results In February, P&G had sued Vi...

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